Szallas.hu, the largest online hotel reservation platform in Hungary, merged last year with the Romanian hotel reservation platform, Travelminit.ro. The process began two years ago and was accelerated in 2020, despite the pandemic situation and general uncertainty in the global tourism industry. The value of the transaction remains confidential, but in these two years of transition the partners have invested approximately 1 million euros in the technological solution, in the expansion of the property database and in marketing campaigns.

The Szallas.hu Group also owns other reservation platforms in the region, such as Szallas.hu in Hungary, Hotel.cz and Spa.cz in the Czech Republic, and Noclegi.pl in Poland. The group’s goal is to become the largest regional hotel reservation platform, focused on the local needs of hoteliers and tourists. The group’s total gross booking value exceeds 150 million euros and involves over 300 employees. PortfoLion Capital Partners (part of the OTP Bank Group) became a major shareholder in Szallas.hu in 2015 and supported the Group’s growth through acquisitions and mergers.

“So far, we have focused on Hungary, Poland and the Czech Republic. Travelminit was our first investment in Romania in the process of searching companies with strong ambitions, global growth opportunities and qualified management. Romania has an increasingly strong startup ecosystem, therefore is part of our target market.” said Zsolt Mihaly, investment manager at PortfoLion Capital Partners.

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