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Coding Giants acquires €3.5M to strengthen its position in foreign markets

Zsolt MihályMar. 27. 2023.

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Early

Focus Areas

EdTech

Polish EdTech company Coding Giants has firmly established its position over the past several years, becoming the most recognized coding school for 7-19 years old students in Poland. To facilitate their growth outside of home country, the company’s announced a funding round of EUR 3.5 million from CEE-based investors PortfoLion and Nunatak Capital.

Although there is an ever-growing need for skilled developers, the educational system has not adapted to the changing needs so it’s still not evident, that the skill of programming will be automatically acquired by the future generations. No surprise, the industry is eagerly searching for the answer to provide supply for the huge demand. Study shows : by 2027, the size of the educational programming industry for children and teenagers is to reach USD 8 billion.

Conditions are clearly conducive to dynamic growth in this specific segment of the EdTech market. Coding Giants is a rapidly growing player in this market that offers courses for students 7 to 19 years old. The company is an international programming school with over 120 stationary locations in addition to online courses throughout Poland and 14 other countries.

Coding Giants is engaged in a simultaneous expansion abroad in two business models: expansion of franchises in 12 countries including Croatia, Bulgaria, Mexico, Australia, UAE, etc. and expansion of our own operations in Spain and Chile with the United Kingdom and Germany coming next. Currently, 90% of the company's customers come from Europe, 5% from the LATAM region, and 5% from other regions. The recent focus on foreign markets has resulted in a more than 3x year over year increase in the number of students in Spanish-speaking countries. Maintaining this pace of growth is the company's key objective for the coming years.

A Wide Range of Courses

Due to demand, over 77 courses and over 500 lesson plans have been prepared for the needs of the students. Coding Giants offers courses to both students who are taking their first steps into the world of programming as well as those who are more experienced. The range of courses offered include Scratch, App Inventor, Python, C#, Javascript and HTML among others. The lessons use environments such as Minecraft Education, Roblox and Unity. Coding Giants employs around 600 qualified trainers, of which 450 on the Polish market. By the end of the year, the company plans to increase to approximately 1,000 trainers.

Investment Fund Objectives

Although the company has scaled significantly despite being a bootstrap (PLN 17 million ~ 3.6 EUR 3.6 mln revenue in 2022), the founders decided to seek a round of financing, which would allow for dynamic scaling in foreign markets. The goal is to expand the Spanish and Latin American markets and entery into the UK and German markets. Funding will also be allocated to the development of the proprietary LMS system with innovative gamification and AI modules supporting education. The company recently signed an agreement with two venture capital funds for an EUR 3.5 million investment round. The investors already have a large EdTech portfolio. Lead investor is Budapest-based PortfoLion which has previously invested in Novakid, CodeCool, and SDA among others.

The fund has EUR 400 million assets under management and is backed by OTP Group, the largest banking group in the CEE region. The second investor is the Polish VC fund - Nunatak Capital, specializing in the areas of Data Science and AI. Previously, the fund manager has invested in startups such as LiveKid and Mindgram.

The main goal of Coding Giants is to become the world's largest coding school for children and teenagers, a Polish EdTech company associated with digital education on every continent. Coding Giants wants to share knowledge and experience with children to show them the great potential of learning coding and how important it is to function efficiently in the digital world.

Zsolt Mihály, PortfoLion Principal says:

Coding has the potential to be one of the most in-demand skills in the next decade despite digital education lagging far behind where it should be. That's why learning how to code is a unique opportunity, even in the traditionally strong EdTech industry. Coding Giants takes an exceptional approach in this field and has all the necessary attributes to become a decisive player on a global scale.